- Does your school have several different mascots?
- Is your someone in control of your brand identity
- Does your school have a proper branding guide?
Creating Your School Identity
If you are a school that has multiple versions of the same mascot, it is nearly impossible to establish a unique brand identity for your school. Colleges and universities have come across this through the years and have been working hard to improve this particular area. Having a consistent brand with set guidelines for school colors, name and logo will allow your school to have better control and use of your brand.
The Importance of Brand Control
The majority of the universities place the utmost importance in protecting and controlling their brand. In order to achieve this goal, you need to begin with a branding guide (or style guide). Your brand image brings visual brand recognition in your community and allows them to feel connected with your school. By having K2O+’s professional creative group create your brand, you are receiving top-notch professional guidance others pay thousands of dollars to receive for free. Contact us today to learn more about our program.